Coupé Contact

Coupé Contact is a campaign for NS (Dutch Railways) aimed at sparking connection on the train. Nearly half of Dutch people experience a form of loneliness, as research by Ipsos I&O shows. This raised a thought: what if the train wasn’t just a way to get from A to B, but a space for connecting with others along the way? The result: a playful platform that encourages connection through three tools I designed. An on-train chat app, friendship booklet, and a card game, all made to be used while traveling.