Hein the Heineken digital assistant

Hein is a digital assistant created for Heineken Horeca, combining AI and real human service to make running a hospitality business easier.

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The challenge was that Heineken’s horeca clients had countless touchpoints for help, from deliveries and technical support to orders and rentals. It was time to bring it all together into one modern, human, and intuitive experience.

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Hein does more than answer questions. It is your personal assistant for your bar, restaurant, or event, helping you plan, schedule, and manage daily operations with ease. A friendly face for a smarter, more connected Heineken Horeca.