BYD

For the launch of the new BYD ATTO 2, we developed an integrated campaign designed to introduce the model to a broader audience and strengthen BYD’s presence in a competitive EV market. Featuring rapper Shahar Saul, the campaign combined a distinctive cultural voice with a bold, contemporary visual approach across TVC, digital, OOH and DOOH.

​

My role focused on art direction and creative development, helping shape the campaign’s visual language and translate the central idea consistently across channels.