TV commercials
Why settle for one when you can have two?
The BYD ATTO 2 brings electric driving and hybrid flexibility together in one car.
Because sometimes, two really is better than one.
Together with rapper Shahar Saul, we turned that idea into a bold, culture-driven campaign designed to introduce BYD to a younger generation of drivers, across TVC, digital, OOH and DOOH.
BYD
Art Direction
Visual design
Product Launch
Integrated Campaign
Agency: Mench
Year: 2026
Everyone wants Cibus. But not everyone knows what Cibus actually is. It stopped being just about restaurants a long time ago. Today, it’s a digital wallet packed with the benefits employees actually want and use.
So what language do we need to speak for you to finally get it?
A campaign reintroducing Cibus as the everyday employee benefit it has become.
Cibus
Art Direction
Visual Design
Brand Repositioning
Content Campaign
Agency: Mench
Year: 2026
Arkia has come a long way. Literally.
From short regional flights to around 40 destinations across the world, including New York, Thailand, Vietnam and Tokyo.
Together with Lihi Toledano, we turned that growth into a colorful new brand world, younger, bolder and ready to go further.
Arkia
Art Direction
Visual Design
Brand Refresh
Talent Campaign
Agency: Mench
Year: 2026
