NS Wintercity

Throughout December, NS (Dutch Railways) treated its subscribers with daily surprises, discounts and sweepstakes via a digital advent calendar: NS Wintercity. We crafted a digital platform with more than 50+ illustrations and animations, that represent all the types of travelers taking the train. The work appeared in the digital experience, as well as on out-of-home screens, print, online banners, custom prizes and social media.