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Esso

Esso Extras previously existed as separate app versions across different markets, creating an inconsistent and difficult-to-scale product experience. We redesigned the app from the ground up with a refreshed brand experience, new mobile features, flexible reward systems and a scalable UI system built for global rollout.

Art Direction

Visual design
Design System
Digital Brand Experience
Scalable UI/UX

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Client: Esso, Exxon Mobil Corporation

Agency: TBWA\NEBOKO

Timeline: 2025-2026

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© 2026 By Daniel Rozenfeld | All Rights Reserved

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